ABB Robotics New Cobot Product Launch

When ABB Robotics needed video content to launch its new collaborative robot ‘cobot’ portfolio, we raised our *human* arms for the job.

ABB’s collaborative robot portfolio was growing. The brand needed a film to bring its COBOT range to life. The key message was that COBOTs work hand in hand with humans balancing the imperative for safety with the need for flexibility and productivity. So we created a bespoke set and film edit for each product.